Knowledge

Food packaging is a print market with a rule that other markets do not have. The print has to look right and survive handling, and it also has to be defensible if the product ever touches what a person eats...

An automotive interior part is a printed product with a specification attached. It arrives already coated, textured and coloured, and it will be judged by a buyer who tests rather than by a customer who looks. That combination makes the...

A toy is a printed product that will be handled by a child. That single fact changes the specification, because the question stops being only whether the print looks right and becomes whether the printed surface suits the product it...