Knowledge

A useful retail-display durability test reproduces the contacts that occur during installation, stocking, cleaning and storage. For B2B print buyers, the priority is retaining readable graphics and acceptable appearance on the finished display. Test the actual material, ink construction and...

For B2B retail displays, choose white ink and spot varnish by viewing condition rather than by a standard finish package. Opaque panels, clear windows and illuminated graphics need different constructions. Divide the artwork into opaque, transparent and highlighted zones, identify...