Knowledge
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- by John White
UV Printing for Pop-Up Retail and Shop-in-Shop Displays
A pop-up shop is a printed environment with a short life and a long reach. It is photographed, shared and judged in a few weeks, and then dismantled and packed away. The print has to look sharp on opening day...
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- by John White
UV Printing for Exhibition Stands and Trade-Show Graphics
An exhibition stand is a printed product with an immovable deadline and a short working life. It is built in a fixed window on a show floor, seen for three days and then packed away, and the panels have to...
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- by John White
Retail Displays and POP Panels: UV Printing Workflow and Version Control
A retail campaign fails at the store, not at the printer. The panel that arrives with the wrong offer, in the wrong language, drilled for the wrong fixture, or in a colour that no longer matches the rest of the...
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- by John White
Testing UV-Printed Retail Displays for Everyday Use
A useful retail-display durability test reproduces the contacts that occur during installation, stocking, cleaning and storage. For B2B print buyers, the priority is retaining readable graphics and acceptable appearance on the finished display. Test the actual material, ink construction and...
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- by John White
Retail Display Printing: White Ink and Spot Varnish
For B2B retail displays, choose white ink and spot varnish by viewing condition rather than by a standard finish package. Opaque panels, clear windows and illuminated graphics need different constructions. Divide the artwork into opaque, transparent and highlighted zones, identify...